The Odds of Love

The Odds of Love, Third City / eharmony
eharmony wanted to reach out to its audience, empathise with their struggles to find love and provide legitimate help, all while underlining their scientific approach to matching.

Working with celebrity mathematician and Countdown presenter Rachel Riley, we created the very first probability model for finding love, showing just how long the odds are when it comes to finding Mr or Mrs Right - and proving that online dating is the best possible route to boosting these chances.