The Sweetest Mistake -

The Sweetest Mistake -, Dynamo / came to Dynamo with a small budget and a business problem. Years of questionable activity had resulted in the firm being de-indexed on Google. An update from Google had caused the website to disappear when 'bathrooms’ was typed into the search engine. This had caused traffic to the site to dwindle, reduced orders and hurt the company overnight.

The Dynamo team used creative insight to come up with a sweet idea to turn things around for the brand. A unique approach allowed the campaign to reach press around the world and drive the company to no.1 on Google for the search term ‘bathrooms’.