Valentine’s Day at Greggs

Valentine’s Day at Greggs, Taylor Herring and Greggs
Greggs were looking to extend their trading hours and would be testing an evening dining proposition with customers.

The food-on-the-go brand wanted an attention-grabbing activation that would take a bite out of the competition and pave the way for their new menu roll-out.

The idea was to serve up a tongue-in-cheek, antidote to Valentine's Day - introducing a candlelit dining experience in select Greggs shops across the country.

We transformed shops into restaurants designed for romance, complete with mood lighting, music, roses, candelabras and white linen tablecloths.