laura mcguinness

PR & Communications Manager , eBay (UK) Ltd

eBay describes McGuinness as a proven PR professional who has led the business through the biggest crisis of our lifetime. Also awarded as one of PR Week’s 30 Under 30 in 2021, she delivers culturally relevant on the pulse stories and drives impact by influencing senior stakeholders through vision to tell a story that is grounded in delivering against commercial objectives. With consumer and corporate experience both agency side and in-house, McGuinness has worked on a strong calibre of campaigns including leading on a key charity initiative during the pandemic encouraging people to donate funds from sales via eBay to charities when their shops doors were closed.