Asmita Kapadia


Head of International Communications, BNY Mellon Investment Management
Asmita is head of communications for EMEA, Asia Pacific and Latin America at BNY Mellon Investment Management (BNY Mellon IM), the world's largest multi-boutique asset manager, with over US$1.7 trillion assets under management. She is deputy chair of the Corporate Affairs Committee for the Investment Association, the trade body that represents UK investment managers. Over 200 members collectively manage over £7.7 trillion on behalf of clients in the UK and around the world. Her career spans over two decades in financial services communications, specialising in asset management. Asmita's expertise lies in establishing and rebuilding company reputations through media relations, internal/external communications and crisis management. As a first generation Indian immigrant in the UK, Asmita always has diverse teams. In her current role at BNY Mellon IM, two of the eight-strong communications practitioners are British while the others are from Australia, Italy, Slovenia, Spain and Switzerland. She champions diversity of thought to create inclusive, dynamic and open-minded teams to drive the company's international communications remit. Prior to BNY Mellon IM, Asmita held senior communications roles at M&G Investments, Hermes Investment Management and Colonial First State, having begun her career at Barclays. Listed in PRWeek PowerBook 2019 and Winner of the 'Best In-house Team of the Year' at the PRCA City & Financial Awards 2019