Daljit Bhurji is CEO & Co-Founder of Diffusion, an award-winning international communications agency, with offices in London, New York and Los Angeles. He brings almost 20 years of public relations experience as an adviser to some of the world's leading brands, companies and political organisations. Beginning his career launching start-ups during the dotcom era, he now guides innovative established and challenger brands alike through an equally transformative period for business and communication. Helping clients to successfully co-ordinate PR in multiple markets and then integrate campaigns across traditional media, digital and social media channels is central to the work Daljit has implemented for brands and organisations spanning the consumer, technology and travel sectors. At Diffusion this includes leading a global team implementing pioneering work for brands including Air New Zealand, Secret Escapes, TalkTalk, Informa, Hilton Hotels, EDF Energy, Primark, Carphone Warehouse and USA Today, among others.