Louise Evans is Director of External Communications for British Airways. Louise joined British Airways from J Sainsbury Plc., where she was Director of Corporate Affairs. leading teams across corporate and financial communications, media relations, corporate social responsibility, public affairs, digital and consumer PR. Among her achievements at Sainsbury's Louise brought to life Sainsbury's food waste campaign, Waste less, Save more, and for the creation of the Sainsbury's Live Well Index, Sainsbury's social purpose campaign. Prior to joining Sainsbury's Louise was Global Director of Communications & Marketing at Dentsu Aegis Network, the global media, creative and digital communications group. Louise joined Aegis Group plc from ITV Plc where she was Director of Corporate Communications. Prior to ITV, Louise was Director of Communications at ITN, Europe's largest commercial news operator, where she successfully lobbied for the protection of independent news gathering in the UK.