Shortlist

Campaigns

B2B CAMPAIGN

Code My Crown

Edelman

Client: Dove (Unilever)

For digital-natives, representation in gaming is as crucial as representation in real life. But what could Dove could do about lack of representation in gaming? Dove makes beauty products, not games. 74% of developers would play a role in promoting better representation of textured hair in video games – if they could lear...

Get Fair About Farming

Frank PR

Client: Riverford Organic

Riverford’s Get Fair About Farming campaign stood up for oft forgotten farmers, lobbying for tangible change in the face of an issue which not only threatens the fabric of British farming, but directly affects every consumer that has ever shopped at a supermarket. It a business directly targeting supermarkets in the name of farmers aro...

Loo Gardens

Boldspace

Client: Tideway

Tideway had completed construction of the London Super Sewer, which will intercept 95% of the untreated sewage that currently spills into the River Thames. In the face of a lot of bad press around the current pollution of the river, which was impacting the project’s reputation with industry stakeholders, Tideway wanted to celebrate the...

Spot the Brand

Fight or Flight

Client: Frontify

Distinctive brands stand out for their uniquely recognisable features. The Nike Swoosh. The Intel jingle. A brand that is instantly recognisable tends to sell more and command a higher price. So why aren’t more brands investing in building and protecting these assets? Fight or Flight worked with Frontify, the brand management software ...

The Digital Vending Machine

Wildfire

Client: Bango

In 2023, established digital payments provider Bango wanted to dramatically pivot its business to target telco providers and capitalise on the rapidly growing ‘subscription economy’. Bango’s new ‘Resale’ product solved a major technical headache for telcos — how to offer unique deals on popular subscription services (e.g. ‘six mo...

True Cybercrime Stories

The Academy

Client: BT Business

A considered B2B strategy brought to life with a genuinely interesting content series, the BT Business True Cybercrimes Stories podcast not only recognised and rewarded an internal audience, but also attracted new business customers.

Climate labelling - Why Not?

Blurred and Oatly

Oatly has been publishing its climate footprint on-pack since 2019 and wants the rest of the industry to do the same, so consumers can make more informed choices. We worked together to publicise Oatly’s position on climate labelling; galvanise support from a broad church of consumers, policymakers and businesses and establish Oatly ...

Coral Maker

Brands2Life

Client: Autodesk

The world’s designers, engineers, builders, and creators trust Autodesk to help them design and make anything. Autodesk aims to showcase the different ways its users are designing and making a better world. After four years of collaboration, Autodesk partnered with Coral Maker, an Australian nature tech company specialising in coral re...

Starting a Consumption Rebellion

Tin Man

Client: Gumtree

When talking about sustainability, it’s easy to veer into carbon emissions, stats and data - which can be rather, well… dull. For Gumtree we wanted a truly rousing, engaging and relatable campaign that would make people think differently about their environmental impact and role within the circular economy. Enter Gumtree’s Co...

The Weather Kids

markettiers and Burson

Client: UNDP

The Weather Kids campaign, part of UNDP’s efforts to inspire public conversation and mobilise action on climate change, saw the disruption of global television on March 21st, 2024, with shocking weather forecasts from the future broadcast to mobilise climate action today. Informed by insights revealing climate action is more likely whe...

Thirst for Change: Securing a water positive future

Burson

Client: BSI

Water is a precious yet undervalued resource, essential for sustenance and biodiversity. As climate change exacerbates water-related challenges like droughts and flooding, water security becomes critical. Thirst for Change, a campaign by BSI in collaboration with NGO Waterwise, aims to elevate water security to the same level of concer...

Where's The Food?

FareShare and The Felix Project

The ‘Where’s The Food?’ campaign aimed to secure government funding for surplus food redistribution, building on FareShare’s 2018/2019 pilot success. Despite past achievements, DEFRA discontinued funding. The campaign sought to highlight the program's social, economic, and environmental benefits, emphasizing its role in combating food ...

#ReadyFor20mph

Lynn

Client: the Welsh Government

On 17 September 2023, Wales became the first country in the UK to bring into force legislation to reduce the national default speed limit from 30mph to 20mph, making this one of the most complex behavioural change policies in the history of the Senedd. Lynn was tasked to significantly increase awareness, encourage acceptance of the pol...

A Sauce of Conversation

W Communications

Client: Camden Town Brewery

For Camden Town Brewery, W Communications courageously called upon the OG condiment brand HP to brew up a cross generational collaboration that went on to smash social barriers and sales records too. Through a clever combination of ingredients, reworked iconography and seemingly divided audiences, our highly targeted and fully i...

Nearly-Goneoffee Pie

Mischief

Client: Ocado

With a brief focused around tackling food waste and engaging families, Ocado partnered with the legendary Beano, an institution historically known for food fights to tell the story on the importance of and how to tackle food waste in the form of The Food Waste Cook Book. Despite its often messy relationship with food, partnering with B...

New Personal Best

Golin

Client: ASICS

Sports culture tells us all that matters is beating your Personal Best. A faster time, a longer distance. But this intimidating culture was putting 1 in 3 Europeans off exercise. So ASICS and mental health charity, Mind, rejected numbers and elite athletes to redefine a sporting ‘personal best’ around mental health. Signing un-thletes ...

Notes By The Nation

Ketchum UK

Client: Samsung UK&I

In partnership with Samsung, Ketchum UK created a 360-degree, fully integrated campaign to showcase the many ways we can tell stories. 'Notes By The Nation' used real life notes from people around the UK - reflective of personal moments, anecdotes, and messages - all written and powered by the creative capabilities of Samsung's Galaxy ...

Serving Up FIFA Women's World Cup Fever

Red Consultancy

Client: McDonald's UK&I

Every major tournament matters for the continued development of Women’s Football in the UK, from sparking interest in participation opportunities to viewing. But the FIFA Women’s World Cup 2023 in Australia presented challenges. Southern hemisphere timings meant morning matches in the UK were more difficult for fans to fit in...

The Meal

Ready10

Client: McDonald's

An insight from a discussion over dinner one evening with the daughter of Ready10’s MD, who said “the thing about Happy Meals is, you’re not always happy” led to an international, news agenda-leading PR campaign about mental health, which drove nearly 2,000 pieces of coverage across five continents and saw its creative come to life in ...

Flight100

Virgin Atlantic

In November 2023, Virgin Atlantic operated the world’s first 100% Sustainable Aviation Fuel (SAF) transatlantic flight by a commercial airline. The incredible feat was the culmination of over a year of radical collaboration by a Virgin Atlantic led consortium of industry leading partners and part funded by UK Government. Dry ...

Pleasure Is Always On

Golin

Client: Magnum

To launch Magnum new ice creams Double Sunlover and Starchaser, we brought together one of TikTok’s biggest stars - JVKE - with the actual largest star - the sun - to create an out-of-this-world summer anthem using the sun’s sounds from NASA data. The song, remixed from JVKE’s Billboard Hot 100 chart topper Golden Hour, was revealed...

Prehistoric Landscape Art

Taylor Herring

Client: Apple TV+

To launch the new season of Apple TV+’s anticipated docuseries, Prehistoric Planet 2, Taylor Herring delivered an earned-first activation, that drove fame and tune in, alongside the show’s official global launch. The creative idea had to be executed in multi-market – oh, and 100% sustainable in line with the brand’s eco-ethos...

The Impossible Statue

Current Global

Client: Sandvik Group

Sandvik’s Impossible Statue, a modern engineering masterpiece, is a collaboration over 500 years between five of the world’s greatest sculptors, representing France, Italy, the US, Germany and Japan. It was created to challenge perceptions about what AI and state-of-the-art digital manufacturing can achieve, build brand awareness in ke...

The Sweet Seat

The Romans

Client: Candy Crush

How do you make Candy Crush cool to Gen Z? Create a dress for crushing it on the commute if you can’t get a seat. Sam Smith posted about it. Fashion mags covered it. We once again (unsuccessfully) tried to explain our jobs to our parents.

Voices of a RE:GENERATION

MSL UK

Client: PUMA

Sustainability isn't just a boardroom buzzword – it's the battle cry of the next generation. Today's young people are demanding a say in their future, craving connection with brands that can shape a more sustainable world. Yet, 71% feel unheard and overlooked in the sustainability conversation. Two in five wish they could connect with ...

BEST PR EVENT

A Sauce of Conversation

W Communications

Client: Camden Town Brewery

Bringing BSL to the Beautiful Game

Tin Man

Client: Cadbury Fingers

How to deliver a high profile and mass reach amplification event for Cadbury Fingers’ partnership with National Deaf Children’s Society for the second year running? Inclusivity in shared experiences became our goal and using the connecting power of sport we brought deaf and hearing fans together in an event alongside Britain’s mo...

Get Fair About Farming

Frank PR

Client: Riverford Organic

49% of British farmers expect to be out of business within the next 12 months. The cause? The behaviour of the ‘Big Six’ supermarkets and their suppliers – a lack of commitment, long payment terms and unnecessarily wasted produce – driving British farmers to the brink of extinction. Our #GetFairAboutFarming campaign led to th...

Launching New EE

M&C Saatchi Talk and The Academy

Client: EE

EE was transforming its brand from the UK’s biggest, fastest mobile network to become one of the UK’s largest subscription businesses. With an ambition to be the UK’s most personal, customer-focused technology brand, ‘New EE’ sought to free the innovator in everyone, offering brilliantly simple tools to improve everyday life. Our task ...

Queen’s Header

Mischief

Client: Just Eat

After the Lionesses won the Euros, women’s football was roaring. But with the World Cup hosted in Australia, momentum was at risk. Anti-social time differences meant opportunities for group viewing were limited. Not many pubs open for breakfast, not many breakfast spots are built for football...and that's before we talk about how few f...

The Gratest Cheese Pull

Good Relations

Client: Doritos

In a world of soggy nachos, there is a chip rising to the challenge… …Crunchier, thicker, the Doritos Dipper is built to take on more salsa, guacamole and cheese without ending in a soggy mess. To prove just how NEXT LEVEL, how EPIC these chips are, we put them to the ultimate test. We created the world’s biggest pile of nachos, pla...

#AxePeriodPantsTax

nbpr

Client: WUKA

The #AxePeriodPantsTax campaign, spearheaded by WUKA Founder and CEO Ruby Raut, aimed to abolish the 20% VAT on period pants in the UK, classifying them as essential menstrual products. Launched in 2018, the campaign faced initial resistance from HMRC, which categorized period pants as luxury items. Ruby Raut’s persistent advocacy invo...

Action Stations

Hope&Glory

Client: Trainline

Our campaign –in which missing people alerts were served within the Trainline app –delivered 368 pieces of national and regional media coverage. It reached 87% of the regular traveller core audience for the campaign 2.8 times. Research showed 71% of existing Trainline users felt more favourable towards the brand and traffi...

Code My Crown

Edelman

Client: Dove (Unilever)

I Am Not A Typo

Blurred and I Am Not A Typo collective partners

In 2024 Blurred collaborated with partners to launch I Am Not a Typo, a Blurred-initiated project i.e no client, to correct inequalities of autocorrect. The campaign looks to address the clear disparity between those who's names are 'typoed' versus those that arn't. Spoiler alert - the 'typos' don't reflect multi-cultural UK, bu...

Maaate

Ogilvy PR

Client: Mayor of London

In 2022, we launched a successful campaign for the Mayor of London to tackle male violence against women and girls, which had become an epidemic in the UK. ‘Have a word with yourself, then your mates’ challenged men to take a look at their own behaviour when they stand by and watch misogyny happening, and to step in and stop it....

Retail Crime - Protecting UK Shop Workers

Co-op Food

The UK is experiencing an acknowledged retail crime epidemic where criminals have ‘freedom to loot’ with rampant levels of out-of-control crime predominantly committed by repeat and prolific offenders, with drug or alcohol addictions and, local organised criminal gangs, among the main drivers of offending. Within Co-op, violent att...

Turning the tide on Windrush apathy

Coldr, Cloud9 and Farrer Kane

Client: Justice4Windrush

Why? It’s a relevant question when you learn about the Windrush scandal, with people who were invited to the UK to help us rebuild after WW2 having since been detained, denied legal rights and told they have no right to live here. Compensation has been slow, and commitment to change from those in power severely lacking. As of January 2...

(Underwriter) In Residence

COW

Client: Hiscox

Hiscox tasked COW to develop a creative campaign that showed the breadth and diversity of small businesses and claims that it covered. Behind every small business claim there is a human story: pathos, tragedy, even comedy. And sometimes there is the absurd. Yet, written insurance claims are, by nature, brief, to the point, ...

Flying High with Virgin Atlantic and Rylan

Tin Man

Client: Virgin Atlantic

Post-Covid, Virgin Atlantic’s mission was to become sustainably profitable in 2024. Premium travel had seen a huge boom in travellers. But we had to fill the Economy cabin too. Virgin Atlantic is known for its award-winning service, special touches and big attitude, no matter where passengers sit on board. The new ATL ca...

Introducing ‘Roaming’ Keating

John Doe

Client: Tesco Mobile

Tesco Mobile wanted to use its no EU roaming fees offering to make noise and grab attention, and we quickly discovered that you say it best when you have a little pun… After uncovering a 205% YOY increase in engagement on content to do with 90s music, we recruited lead singer of the third top-selling band of the period - Ronan...

Pre-Nug Agreement

Ready10

Client: McDonald's

Sharing McDonald’s Chicken McNuggets is the ultimate act of love and commitment, so we made it official by creating the “Pre-Nug Agreement”, a unique contract designed to bind friends and their McNuggets together, forever. We teamed up with Love Island besties Millie Court and Chloe Burrows and roped in Liam Reardon to cause ...

Ross Kemp Behind Bars

The Romans

Client: Heineken

Was there ever more perfect casting? He’s been behind the bar of the Queen Vic in Eastenders. He’s been ‘Behind Bars’ filming documentaries on prison. And yes, now Ross Kemp, a legit national treasure, is behind bars for us, to sell Heineken’s SmartDispense bar technology to landlords in a the most unlikely B2B celeb campaign of the year.

The Misheard Version

Golin

Client: Specsavers

To start a new, less scary public health conversation about hearing loss and encourage people to get their hearing tested, Specsavers turned one of the most famously misheard songs into a hearing test you couldn’t ignore. Re-recording Rick Astley’s Never Gonna Give You Up with the wrong lyrics people have been mishearing for years – th...

Avon's Reverse Make-Up Tutorial

Red Consultancy

Client: Avon

Avon’s Reverse Make-Up Tutorial featured a happy and confident woman, who instead of showcasing make-up techniques, is slowly stripped of her make-up by an aggressive partner. Created for Avon to support the UN’s 16 Days of Activism against Gender-Based Violence, the emotive content revealed the seriousness of verbal, appeara...

Seven Sonic Wonders

Zeno London

Client: Dolby

How do you make a ‘hidden’ consumer tech brand the heart of a story? That was Zeno’s challenge when briefed by Dolby Atmos to create a consumer campaign to dramatise its groundbreaking audio technology. The Zeno team worked alongside Sir David Attenborough’s sound recordist Chris Watson and BAFTA-winning composer Nainita Desai to...

The Misheard Version

Golin

Client: Specsavers

The New Norm

Burson

Client: GN

4 in 5 people who need hearing aids don't wear them. Outdated imagery of big, bulky hearing aids in media and culture is fueling stigma and has created an issue that the audiology industry feels passionately about. To challenge misconceptions whilst enhancing their industry reputation, The New Norm saw GN collaborate with a photogra...

The Rough Guide to the End of Life

The Academy

Client: Marie Curie

The strategic leap of treating end of life like a travel journey to navigate helped us to break through the taboo of dying, providing an easy-to-understand analogy that got adults thinking about end of life. The Rough Guide to the End of Life is one of Marie Curie’s most-engaged piece of content ever and has proven to be an essential r...

Winnie the Pooh: The Deforested Edition

Fanclub x Eleven/TBWA Melbourne x TBWA Chiat Day (US)

Client: Who Gives A Crap

Imagine a world in which Winnie-the-Pooh didn’t have the Hundred Acre Wood. No homes for Owl, Eeyore or Piglet. Christopher Robin, wandering through a baron landscape. This is the alternate telling of the classic tale of Winnie-the-Pooh, which we showed the world to frame the problem of deforestation from the traditional non-recycled a...

Heatsuit

One Green Bean

Client: Domino's

For the first time ever, the thermal Heat-Wave-Heat-Bag™ technology invented by Domino’s in 1998 was completely re-engineered, to create the hottest winter apparel in the UK. As the temperatures dropped, so did the Domino’s Heatsuit - the must-have merch to cope with the arctic temperatures and the January blues. A...

Prehistoric Landscape Art

Taylor Herring

Client: Apple TV+

Taking Guinness to Fashionable New Heights

John Doe

Client: Guinness x Labrum

What do Solange Knowles, the president of Sierra Leone and comedian Munya Chawawa have in common? They loved our GuinnessXLabrum collaboration. So, why bring Guinness into the fashion world? Because we had a problem. In the UK, Guinness was only associated with British and Irish pub culture and was perceived as an old man’s beer ...

The Meal

Ready10

Client: McDonald's

The Misheard Version

Golin

Client: Specsavers

Winnie the Pooh: The Deforested Edition

Fanclub x Eleven/TBWA Melbourne x TBWA Chiat Day (US)

Client: Who Gives a Crap

Christmas, easy as pie

Richmond & Towers

Client: Pukka

We created a Christmas hit for Pukka while raising money for charity. Pukka’s on a mission to communicate its key message of full-on flavour. And what could be more full-on than Christmas…? Joining forces with festive hit record-breakers LadBaby & LadBaby mum to launch everyone’s dream – a Christmas Dinner Pie. This full-on partnership...

Heinz Becomes Hellmanns

Edelman

Client: Hellmann's (Unilever)

Germany is a country that absolutely adores ketchup – it’s the #1 condiment (by far). So, in a country with more people named Heinz than anywhere else in the world, we put the call out to see if any of the 35,490 Heinz’s were mayo lovers and would be willing to make the ultimate commitment – by changing their name from Heinz to Hellman...

Little Reminders

Golin

Client: ASICS

In 2024, exercise has become too serious - with exercise influencers demotivating average Brits with their obsession with physical change and performance. To challenge this, ASICS introduced The Little Reminders, the world’s youngest exercise influencer team. Children with a mission to remind adults of the joy of exercise, emphasising ...

Next Slide Company Please

Fight or Flight

Client: Pitch

How do you take on a brand that has 95% market share? That was the challenge facing Pitch, a provider of presentation software, as it looked to persuade marketers to consider switching away from Microsoft Powerpoint. Default choices are hard to break. Powerpoint is so popular it’s used as a noun. Our campaign had to work hard to ...

One More Page 3

COW

Client: ERIKA LUST

Erika Lust has been producing sex positive, inclusive, cinematic porn since 2004. Her personal mission is to normalise sex, sexual pleasure and all body types and genders through porn, but most importantly, produce it for the female gaze. Adult entertainment made by women for women. In its heyday, Page 3 was part of the fabric of...

The Great Loo Review

Burson

Client: Bloo (Henkel Laundry and Homecare)

It’s fair to say that presented with a brief to drive awareness for toilet rim hangers in a ‘fun’ way is certainly a unique challenge. However, this is one campaign that didn’t stink. Partnering with TikTok content creators, Cal & Therese Ryan, Bloo challenged them to travel the length of the country to review the best and worst public...

The Meaningful Meeting Manifesto

Citypress

Client: Brother

The UK has a problem with meaningless meetings. We all complain about them, and they’ve generated a significant productivity challenge for businesses. Workplace productivity is Brother UK’s business, and we leveraged this universal and relatable issue to connect the brand with a business audience on a national scale. Our...

#ReadyFor20mph

Lynn

Client: the Welsh Government

Child Sexual Abuse

Multicultural Marketing Consultancy

Client: Home Office

Tragically, 1 in 10 children have experienced sexual abuse, with approximately 500,000 cases annually in England and Wales. Child sexual abuse (CSA) happens in every community. Although data on CSA within ethnic minority communities is limited, research suggests significant barriers to reporting within South Asian communities....

Climate Labelling: Why Not?

Blurred and Oatly

Movember Sport the Signs for National Suicide Prevention Day 2023

Splendid Communications

Client: Movember

We were tasked by men’s health charity, Movember, to raise awareness around men’s mental wellbeing on World Suicide Prevention Day (10th September) as part of a wider integrated marketing campaign. They wanted to educate people on the early signs that may indicate someone is struggling with their mental health, driving traffic to their...

The Misheard Version

Golin

Client: Specsavers

BEST USE OF A SMALL BUDGET

Battery Breakdown

Electrical Safety First

Battery Breakdown is the world’s most comprehensive report on dangers associated with e-bike and e-scooter batteries. Although drafted by our Technical Team, the idea for it was conceived and proposed by our Communications Team after we identified an upward trend in devastating e-bike fires in the UK. The report was designed to focus k...

Chemistry’s storm in a (salty) teacup

Weber Shandwick

Client: Royal Society of Chemistry

In late 2023, Weber Shandwick was asked by the Royal Society of Chemistry to help promote a new book on the chemistry of tea. Written by American scientist, Dr Michelle Francl, Steeped would go into great depth about how to use science to improve your tea-making skills. Knowing how Brits love their tea, the team quickly hit up...

Nessie or Nonsense

Muckle Media

Client: The Loch Ness Centre

90 years ago, Aldie Mackay, manager of the Drumnadrochit Hotel, witnessed a “water beast” in Loch Ness. Her sighting sparked the birth of a global legend. This former hotel is now the epicentre of the legend and the home of the Loch Ness Centre, a new visitor attraction dedicated to keeping the mystery of the monster alive. Fo...

OddBalls on Westminster Bridge

Taylor Herring

Client: The OddBalls Foundation

Testicular cancer is the most common type of cancer amongst men aged 15 – 49. In fact, 2,300 men are diagnosed each year – that’s six every day. And it’s on the rise. Diagnosed cases have more than doubled over the past three decades… So, ahead of Testicular Cancer awareness month in April, we created an impactful campaign to ge...

River Thames Boat Race: E.coli testing

River Action

With a meagre budget of £4k, River Action's goal was simple but incredibly ambitious: to transform public opinion, in an election year, on river pollution on the Thames caused by Thames Water using the historic Gemini Boat Race between the Universities of Oxford and Cambridge as the news hook. What happened next smashed all reas...

The Mutt-ley Crew

Tin Man

Client: Guide Dogs

Cute, fluffy puppies that grow into life changing guide dogs, helping people with sight loss - sounds like an easy win to garner public support for a charity. Unfortunately not. In fact, just as all charities struggle to recruit volunteers, Guide Dogs struggles to secure volunteer Puppy Raisers to help train and socialise the puppies n...

Beware the Artificial Impostor

Weber Shandwick

Client: McAfee

Two years after selling its Enterprise business, online protection company McAfee tasked us with repositioning McAfee amongst the public as a brand with consumers at its heart, shifting perceptions of the company from safeguarding devices to protecting individuals. Our strategy was to carve out a true area of ownership for McA...

Bringing an Icon Back to Oxford Street

Hope&Glory

Client: hmv

We turned a story that should have read "retailer opens shop" into a national media sensation. We dominated the news agenda for two days across Black Friday and the peak Christmas shopping weekend. There were over 1,150 pieces of coverage for the launch of 363 Oxford Street. Every national paper covered the opening....

Securing the Future of TRG

MHP Group

Client: The Restaurant Group

The Restaurant Group plc (TRG), a longstanding client of MHP Group, faced a challenging period in 2023 marked by activist investor pressure, inflationary headwinds and worsening economic conditions. MHP's multifaceted campaign aimed to defend the company's leadership, re-establish board authority, and support strategic transformations ...

The win/win case for hybrid working

MHP Group

Client: International Workplace Group

Data-driven storytelling and executive positioning to dominate share of voice in the hybrid working space, reinforcing the business case for hybrid working and the investor case for International Workplace Group [IWG].

(Under)Writer in Residence

COW

Client: Hiscox

Big Hero Snitch

Fight or Flight

Client: Medius

How can we fight internal fraud if employees are too scared to report it? Medius, a provider of anti-fraud software, set out to answer that question with a campaign to change the perception of whistleblowers. Despite helping to prevent billions of pounds of fraud, whistleblowers are often isolated and victimised. This negativ...

Car-tortion

FleishmanHillard

Client: DLG Group and Churchill

We were asked to create a standout moment for Churchill Motor Insurance that engages with customers and potential customers, drives brand fame and increases Share of Voice for the Churchill brand in front end news, lifestyle media and verticals. Based on FH’s Churchill account lead’s own personal experience of struggling to get ...

Making essential service access universal

Brands2Life

Client: Experian

16 million people in the UK have a disability yet are overlooked by essential service provision. Experian created the Support Hub to tackle this inequity. Our role was to help recruit service providers to the Hub and raise awareness of the platform with people with a disability and access needs. We smashed our target of ...

Share The Load

Good Relations

Client: Starling Bank

“Everybody's talking about the new Share The Load online tool” proclaimed the MailOnline on November 16th. It’s true. Who knew something as seemingly simple as a ‘chore calculator’ could get the nation’s tongues wagging, set social media alight, and send tens of thousands of Britons flocking to Starling’s website to try it out fo...

Swipe Left, Invest Right

MHP Group

Client: the Financial Conduct Authority

The FCA needed to engage with inexperienced investors dabbling with high-risk investments. We turned to the world of dating and encouraged investors to ‘invest how you date’. Creating a suite of content, we activated this with influencers and via earned media, a Time Out partnership, and an in-person event for young investors. We achie...

Cancer Equals

Aurora Healthcare Communications

Client: Bristol Myers Squibb

One in two people will get cancer. But not everyone’s outcome will be the same. UK cancer inequalities are a public health concern, with later diagnoses driving poorer outcomes in deprived areas and among disadvantaged populations. With a deep heritage in oncology Bristol Myers Squibb and Aurora Healthcare Communications, wer...

From The Margins

COW

Client: Gilead Sciences

Gilead Sciences has been delivering pioneering breakthroughs in medicine for more than three decades, with a goal to creating a healthier world for all people. Its pioneering work goes beyond medicine in patient care, particularly addressing health inequality in all its forms. In 2023, the nation celebrated the 75th anniversar...

Let's Talk About Sex

Words + Pixels

Client: Hims

Tackling taboo topics head-on, Words + Pixels launched Hims and swiftly established it as the UK's leading telehealth brand. "Let’s Talk About Sex" broke barriers, dominated media conversations, and positioned Hims as the authority in sexual wellness. In the nascent telehealth market, this campaign focused on building trust and a...

OddBalls on Westminster Bridge

Taylor Herring

Client: The OddBalls Foundation

Putting Kalmfulness on the Map

Beyond

Client: G.R Lanes Health

Lanes challenged Beyond to build awareness of Kalms herbal remedies and more closely align the brand with emotional well-being. Building on the brand platform of ‘kalmfulness’ - a concept created by Beyond in 2022 - the agency aimed to showcase the prevalence of everyday mental health issues and highlight the ways people can bri...

The Misheard Version

Golin

Client: Specsavers

Women's Health & Wellness Partner

The Academy

Client: Holland & Barrett

With an ambitious strategy to reposition itself from a retail to a service brand, Holland & Barrett has stepped forward to fulfil a national need and become a trusted women’s health and wellness partner. Our insight-led PR programme has introduced vital free services, support programmes and product solutions that have genuinely helped ...

#FineNotFine

Amazon

In 2023 the Internal Corporate Communications Team at Amazon UK/Ireland (UK&I), launched the #FineNotFine mental health and well-being (MHW) campaign. This was Amazon’s first multi-channel MHW campaign with: digital content, events, competitions, and unmissable in-office branding. Although the primary audience was corporate employees i...

Cadbury - Yours for 200 Years

Tin Man

Client: Cadbury

200 years ago, John Cadbury opened a grocer’s shop in Birmingham that sparked a chain of events leading to the infamous chocolate brand known, loved and enjoyed by millions today. The 200th anniversary was an important milestone for the brand and an opportunity to give back to those who have contributed towards its success over ...

Ericsson MELA Momentum Strategy Launch

Lively Worldwide

Client: Ericsson MELA

The MELA Momentum campaign successfully established a new strategic direction for Ericsson’s Europe & Latin America team, which spans more than 100 countries and 17 time zones. In a very large, distributed and culturally diverse team where strategic alignment had historically proven a challenge, this campaign quickly built a shared und...

Internal communications with a twist

Rio Tinto

Picture this: A 150-year-old mining company undergoing seismic strategic and cultural change after suffering significant damage to its reputation. More than 50,000 employees across 35 countries, many working shifts at remote sites without regular internet access but receiving excessive and varied communications. How do you cut through ...

Learn Together

Untamed

Client: Visa

Learn Together is a new all-hands learning series where, for one shared hour across Visa Europe, on a scheduled day, every employee in every function is invited to down tools and come together to learn about a business-critical topic. Each Learn Together comprises a 30-minute streamed broadcast (with a mix of internal experts an...

Think Twice: Driving behaviour change

Luminous

Client: IMI

IMI is a global FTSE100 engineering, design and manufacturing organisation with 10,000 employees worldwide. Many of IMI’s employees work with complex machinery. Any injuries sustained at work can be life-changing, or even fatal, so employee health and safety is of paramount importance. Luminous was tasked with developing...

easyJet Female Pilot Recruitment

Taylor Herring

Client: easyJet Airlines

The world faces a shortage of female pilots. In the UK, where just 6.5% of pilots are women, the cockpit can seem like it’s stuck in some strange time warp. But this outdated look isn't winning any retro awards; instead, it puts a glaring spotlight on aviation’s boys' club culture while exacerbating the gender pay gap. The time for cha...

Going Above & Beyond

Tin Man

Client: London Luton Airport

London Luton Airport had a reputation problem. Despite a three-year, £160m redevelopment project completed in 2019, making improvements and bringing benefits to passengers, unfortunately, legacy issues meant the airport’s reputation was struggling to keep up. It repeatedly featured in the UK’s worst airport lists. Combined with...

Holding Up A Mirror To Cricket

Coldr

Client: Independent Commission for Equity in Cricket

Managing crucial milestones for ongoing issues can be particularly challenging. When Coldr was asked to support the Independent Commission for Equity in Cricket (ICEC) in promoting its call for evidence for and publishing its final report on inequity in cricket, the team approached the task with a laser focus, stakeholders, risks and o...

The Fly Up

The Academy

Client: Heathrow

Heathrow’s The Fly Up, the first biofuel breakfast, was a low-cost, high-impact campaign that changed the narrative from flight-shaming to flight-applauding in recognition of Heathrow’s clear plan of action for taking carbon out of the air and helping the aviation industry become net zero by 2050.

The Tattooist of Auschwitz

Ready10

Client: Sky

The Holocaust, despite being the single most documented event in history, faces persistent denial; now more than ever. So when Sky approached us to for their launch of The Tattooist of Auschwitz, we immediately recognised the challenge ahead of us… How do you bring the Holocaust to the boxset generation? And how do you ens...

#FreeToExplore

First Bus Scotland

In 2022, the Scottish Government funded free bus travel for all under-22s, but uptake was slow. So, in April-May 2023, we at First Bus Scotland launched #FreeToExplore, a campaign centred around a grime video to give bus travel street cred. It was successful, so we decided to expand the campaign, but this time with a limited media budg...

Action Stations

Hope&Glory

Client: Trainline

Our campaign –in which missing people alerts were served within the Trainline app –delivered 368 pieces of national and regional media coverage. It reached 87% of the regular traveler core audience for the campaign 2.8 times. Research showed 71% of existing Trainline users felt more favourable towards the brand and traffic...

Battery Breakdown

Electrical Safety First

E-bikes and e-scooters fires are a growing threat to lives across many parts of the country with The London Fire Brigade (LFB) describing lithium-ion battery fires as the capital’s fastest emerging and growing fire risk. With this in mind, our success definition was simple and clear. To become the leading voice for solutions in the spa...

Electric Futures

Third City

Client: Kia

With sales of new petrol and diesel cars to be banned from 2030, the future of automotive is electric. This was the background to the brief from car manufacturer Kia, which wanted a mainstream media splash for its new electric family car, the EV9, targeting female decision makers. Our idea was to drive excitement for an ‘electric futur...

Sounds Of The Underground

Ketchum UK

Client: Supplies for Ukraine C.I.C

When the Ukrainian conflict began to fade from UK news headlines, so did life-saving donations as the public numbed to the war. So, we tapped into an unexpected channel – transit stations, and a universal medium – music, to recapture Brits’ hearts and minds. Together with our nonprofit partner, Supplies for Ukraine, we invited buskers ...

The Talking Billboard

Taylor Herring

Client: easyJet Airlines

What do you think it takes to become a pilot? 2020 vision, a university degree, perhaps experience in engineering? Would it surprise you to know its none of the above? And who do you picture when you hear ‘this is your Captain speaking’? With a staggering 95% of airlines pilots in the world being men, chances are you’ve never h...

#LetGirlsPlay Biggest Ever Football Session 2024

MatchFit

Client: The FA

In 2021, the ‘Let Girls Play’ campaign was created to support The FA’s ambition for girls to have equal access to football in schools by 2024. Since then, the campaign has proven to be perhaps the most impactful and important purpose-driven initiatives for girls’ grassroots sport this country has ever seen. The beauty of conc...

Action Stations

Hope&Glory

Client: Trainline

Our campaign – in which missing people alerts were served within the Trainline app –delivered 368 pieces of national and regional media coverage. It reached 87% of the regular traveler core audience for the campaign 2.8 times. Research showed 71% of existing Trainline users felt more favourable towards the brand and traffi...

Flight100

Virgin Atlantic

In November 2023, Virgin Atlantic operated the world’s first 100% Sustainable Aviation Fuel (SAF) transatlantic flight by a commercial airline. The incredible feat was the culmination of over a year of radical collaboration by a Virgin Atlantic led consortium of partners, including Boeing, Rolls-Royce, Imperial College London, Universi...

Forgotten Legend

W Communications

Client: Endura

We can all name the British-born inventors of the telephone and the World Wide Web, but did you know the person who first created the pedal cycle was British, well Scottish, too? We didn’t either. But when we unearthed this virtually forgotten insight, 145 years after cycle originator Kirkpatrick Macmillan’s death, it paved the way for...

Fuelling the Lionesses

Ready10

Client: Kind Snacks

How do you establish yourself as a new official sponsor of the England team in a World Cup year when fellow partners are outspending you 100/1? How do you gain share of voice and create an ownable, distinctive campaign which connects the fans to the players and provides a genuine source of motivation for the team when they could...

If You're Into It, It's In The V&A

Hope&Glory and adam&eveDDB

Client: the V&A

The V&A has over 2.27m objects in its collection. There’s something for everybody so “if you’re into it, it’s in the V&A”. So we offered nine people the opportunity to advise the V&A about its collections – enhancing its understanding of modern culture. We reached 87% of the core audience and, of those exposed to the campa...

A Taste of Zero Waste

MHP Group

Client: Hilton

According to the United Nations, a staggering one billion tonnes of food is wasted each year, equating to one fifth of all food available to consumers. The food services industry is responsible for a quarter of this waste. This campaign positioned Hilton at the forefront of the hospitality industry’s response to this global is...

Making London's Balloon Museum Blow Up

W Communications

Client: The Balloon Museum

This is the story of how we helped ‘blow up’ the Balloon Museum’s first London-based instalment to epic proportions. Launching on Boxing Day 2023, we coded our campaign to become a ‘TikTok trap’ with the aim of circumnavigating purse-pounding inflation and the dearth of media in London during the festive season. Through a shrewd mix of...

Open Up

Here Be Dragons

Client: Beavertown Brewery and CALM

New research commissioned by Here Be Dragons and Beavertown Brewery revealed that over half (56%) of the UK have pretended to be ‘okay’ to avoid talking about their own mental health, as (60%) of us feel there is still a stigma around it in today’s society. To tackle this, Here Be Dragons and Beavertown joined forces with suicide...

Ross Kemp Behind Bars

The Romans

Client: Heineken

Sorry Surrey

Smarts

Client: Chessington World of Adventures Resort

Our campaign to launch the new World of Jumanji at Chessington World of Adventures drew on humour and a relatable theme for any parent – high volume excitement – to create one of the UK’s most successful print advertising campaigns (as independently measured by Kantar’s Creative Excellence team). Saying ‘Sorry Surrey’ for the ...

The Meal

Ready10

Client: McDonald's

Bring Home the Bounty

Taylor Herring

Client: Mars Wrigley

Bounty. Love-it-or-hate-it, if you live in the UK, there’s little in between. The debate over its place in the Celebrations Tub has caused a national stir for years. As we sailed into our third Bounty-centric endeavour, there was a legitimate fear – had the coconut conundrum been overworked and overdone? If we were going to take...

Coffin Aged Wine

Seven Communications

Client: 19 Crimes

WOULD YOU DRINK HAUNTED WINE? When rebellious wine brand 19 Crimes created their limited-edition glow-in-the-dark Halloween bottles, that’s the dare we gave the U.K. public. To engage their ‘rule-breaker’ millennial audience, we launched the world’s first coffin-aged-wine. An earned-first campaign with social support, created solely ...

New Personal Best

Golin

Client: ASICS

Sports culture tells us all that matters is beating your Personal Best. A faster time, a longer distance. But this intimidating culture was putting people off exercise. So ASICS and mental health charity, Mind, rejected numbers and elite athletes to redefine a sporting ‘personal best’ around mental health. Signing un-thletes lik...

Rent, Reuse, ReCycle

The Academy

Client: Decathlon

A clearly defined strategy brought to life through genuine retail initiatives that were guaranteed to get noticed by the target audience, make a difference to the environment and business bottom line, and transform Decathlon from a “quiet” brand to a category leader in accessibility and sustainability.

Taking Guinness to Fashionable New Heights

John Doe

Client: Guinness x Labrum

Women's Health & Wellness Partner

The Academy

Client: Holland & Barrett

I Am Not A Typo

Blurred and I Am Not A Typo collective partners

If You're Into It, It's In The V&A

Hope&Glory and adam&eveDDB

Client: the V&A

LIDL BEE-RS

The Romans

Client: LIDL

Here's an unbearably cute story about how we launched the littlest ever product sold by LIDL: a six pack, for bees.

National Blood Week 2023: Giving Type

HAVAS Red

Client: NHSBT

How do you inspire Black audiences – which are diverse, disparate and historically distrustful of medical institutions and governments – to give blood? This was our challenge when NHS Blood and Transplant tasked us with recruiting blood donors from Black communities to satisfy demand for rare blood types that can help treat sic...

OddBalls for Westminster Bridge

Taylor Herring

Client: The OddBalls Foundation

The Mutt-ley Crew

Tin Man

Client: Guide Dogs

#InvestHer

Lodestone

Following the Government making a change to regulation raising the income threshold for angel investors from £100,000 from £170,000 per year, Lodestone Communications and others were concerned about the impact on female founders and investors. While affecting all angel investors, the change would disproportionately affect women, due to...

Better Bones

Royal Osteoporosis Society

Our ‘Better Bones’ campaign with the Sunday Express aimed to get 90,000 people with osteoporosis access to life-saving bone drugs they’re currently denied. We made the case for 44 consecutive weeks in the newspaper, building a coalition of 271 Parliamentarians. The results: Conservatives and Labour committed to extend treatment...

Get Fair About Farming

Frank PR

Client: Riverford Organic

The behaviour of supermarkets and suppliers are driving British farmers to the brink. Riverford took action with the #GetFairAboutFarming campaign resulting in a Parliamentary debate and unmissable media headlines. Riverford’s campaign lobbied for tangible change in the face of an issue which not only threatens the fabric of Bri...

Getting the Government to act on dazzling headlights

RAC

There are so many topics that ‘grind the gears’ of the country’s 40m drivers - think potholes, fuel prices, other people’s behaviour behind the wheel - and they are all subjects the RAC, which has a long history of standing up for drivers, campaigns on. But some work on one very specific area of huge concern to people provided a major ...

Turbocharging the UK semiconductor manufacturing sector

Brands2Life

Client: Pragmatic Semiconductor

Pragmatic tasked us to help it become the UK’s largest semiconductor manufacturer, shape the Government’s semiconductor strategy and grow the profile of its senior leadership in front of future customers and investors. With over 240 pieces of coverage (a 1900% uplift compared to pre campaign) and over 50 meetings with senior pol...

Where's The Food?

FareShare and The Felix Project

#ReadyFor20mph

Lynn

Client: the Welsh Government

Child Sexual Abuse

Multicultural Marketing Consultancy

Client: Home Office

Help Gran Stop Spam

Information Commissioner's Office

Millions of us are pestered by marketing calls every day. They’re a nuisance. But when the ICO found that companies were deliberately targeting people aged 65+, and they saw the impact of these calls, they knew they needed a new phrase. These weren’t nuisance calls, they were predatory calls. That’s why the ‘Help Gran Stop Spam’...

Maaate

Ogilvy PR

Client: Mayor of London

National Blood Week 2023: Giving Type

HAVAS Red

Client: NHSBT

This Girl Can #Let'sLiftTheCurfew

23red

Client: Sport England

#LetsLiftTheCurfew was created to showcase women’s stories and concerns around getting active outdoors in the darker months, as well as calling on wider society to acknowledge their role in making getting active outdoors safer for women. Women were rallied for a 5km #LetsLiftTheCurfew run around Westminster, drawing attention to...

Action Stations

Hope&Glory

Client: Trainline

Our campaign –in which missing people alerts were served within the Trainline app –delivered 368 pieces of national and regional media coverage. It reached 87% of the regular traveler core audience for the campaign 2.8 times. Research showed 71% of existing Trainline users felt more favourable towards the brand and traffic...

Beware the Artificial Impostor

Weber Shandwick

Client: McAfee

Fast Tech is the new Fast Fashion

SHOOK

Client: Material Focus

Cheap cables, knock-off airpods, mini-fans. In 2022-23, Brits bought over half a billion of these small, cheap electricals - 16 every second. 90% are ALREADY in landfill because they’re seen as disposable. We’ve had fast food, we’ve had fast fashion, we showed the next baddie on the scene was FastTech. We’re throwing away ...

Share The Load

Good Relations

Client: Starling Bank

The Jobs Fair of the Future

Tin Man

Client: Amazon

Amazon’s Alexa Young Innovator Challenge tasked secondary school students with exploring the exciting world of careers in Artificial Intelligence (AI). Our brief was to engage secondary school students, schools, and teachers with the coding competition and raise awareness that Amazon was looking for talented young scientists of ...

The Rise of the 'Aggro-rithm'

Tin Man

Client: Vodafone

Misogyny is dramatically rising amongst young boys, fuelled partly by influencers like Andrew Tate and AI powered algorithms pushing more and more of this dangerous content to boys online and impacting impressionable young minds. The problem is, AI-powered algorithms are an invisible force and their impact is almost impossible fo...

True Cybercrime Stories

The Academy

Client: BT Business

BEST AGENCY OUTSIDE LONDON (HEADQUARTERS OUTSIDE M25)

Cowshed

As Cowshed turns 10, we’re celebrating more than our age. We’re celebrating 25% more free school meal applications, shaping gender-based violence policy, raising millions for end-of-life care and leading the way in Wales on EDI. We call it work with meaning.

iseepr

Despite 2023 being a tough year for the global technology sector, iseepr stood strong with a marginal revenue increase (£2.4m), healthy profit margin and six new international tech clients. We invested in a Head of People and doubled down on DEI and wellbeing initiatives. A Head of Planning and Insights appointment led us to expand our...

Muckle Media

‘Muckle’ is Scots for ‘mighty’, ‘huge’ or ‘great’ – a fitting adjective for our Edinburgh headquartered Muckle Media team. In the past year we’ve doubled our fees while staying true to our three core values: to be kind, to get results and to leave the world in a better place. Delivering fantastic work for our retained clients alo...

Tangerine Communications

BORN IN PR, RAISED IN SOCIAL, DIGITALLY NATIVE Tangerine Communications is a fiercely independent PR and Social agency. By uniting earned storytelling and community engagement with paid effectiveness, we add measurable value to our client’s business and ensure PR’s place at the top table. We partner with progressive businesses to ...

WPR

Birmingham-based WPR, founded in 1992, has had a fantastic year. With an enviable client roster featuring consumer and B2B brands that are household names, further expansion of the agency’s social media and content creation teams contributed to strong growth in the last financial year. 2023 also saw WPR fully embed its people, p...

Anchor, housing and care provider

Anchor utilises fresh, creative methods to champion diversity within its team, and uses its own communications to promote inclusion in the wider housing, care, and PR sectors. It's D&I efforts spotlight residents' diverse narratives, showcasing commitment to foster a culture where every voice and experience within their communities is ...

Blurred

Blurred never rests on its laurels – its desire to continuously improve is driven by the deep inequalities it sees in the industry and beyond, and its belief that it needs to be part of the solution. It transparently reports on its journey – openly sharing the good and the bad - in its quest to ultimately show that being good in...

Full Fat

We believe DEI should be at the heart of every business. Our commitments are driven by our DEI Committee, made up of employees at all levels with diverse backgrounds. We action positive change within the agency to support fairer treatment, representation and inclusivity for all. With strong results already achieved, for 2023 it was imp...

MSL UK

We believe we continue to lead the industry on DE&I progress at scale. Creating the kind of progress we’ve achieved in a large agency, as part of a Network, makes us particularly proud.

PrettyGreen

In 2023 PrettyGreen celebrated 15 years of creating award-winning, disruptive, and additive communication campaigns as an independent agency. Our mission is to deliver creative communications that positively impact People, Planet and Performance and at the core of our culture is a strong belief that we have a responsibility to be & do ...

Charlotte Sjoberg

Virgin

Charlotte’s relentless spirit of entrepreneurship and innovation reflects the ethos of the Virgin Group of companies. Her leadership inspires others, nurtures emerging talent and drives meaningful change for the Virgin business and the PR industry at large. She genuinely cares about the development of people and believes in push...

Jennifer Lipman

BSI

Jennifer’s strategic leadership has significantly enhanced BSI’s external reputation in the UK and globally. By transforming BSI’s reactive PR function into a proactive and strategic communications team, she has established BSI as a thought leader on key societal issues across four divisions, eight sectors, and nine global markets. J...

Sarah Potter

Dove (Unilever)

Sarah has redefined Dove's approach to PR with her innovative and impactful strategies. Committed to fostering authentic representation and social change, she has spearheaded groundbreaking campaigns that resonate across the world. Under her leadership, Dove has set new standards in the beauty industry. Known for her strategic insight,...

Bottled Imagination

We're Bottled Imagination, a creative digital PR agency. We began operations in June 2022 and publicly launched in September 2022. Despite starting with just £1,000 in the bank, we have achieved remarkable success, generating a turnover of £1,065,456 in its second year, reflecting a 109% growth from our year 1 revenue of just over £500...

Earnies

Hello jurors, weʼve not met before but weʼre so happy to introduce ourselves for the very first time. Weʼre Earnies, yes we sound a bit like a sandwich shop or deli, but weʼre all about the power of earned media and we wanted that right in the heart of our name. The paint is barely dry on our Earnies mural in the office, a...

Klaxonn

Klaxonn started in January 2023 and has become to go-to agency for experience brands. In our first 16 months, we’ve beaten all financial targets and have a client roster of household brands to rival much older agencies. We are a communications agency specialising in the space where creative and IRL experiences meet, a uniq...

The Ripple Effect

The Ripple Effect is a new breed of agency bringing a fresh and original approach to brand communications. The two founders - Sam Dibley and Frankie Wheeler - learnt their craft in agency land, working on brands including Ralph Lauren, Cartier and Virgin, before deciding to branch out on their own and do work that really makes a...

April Cernuschi

FINN Partners

Brave, bold and brilliant, April has proven she’s a best-in-class PR who displays all the qualities and skills required in the new age of communications. April began her PR career working in a small travel PR agency before joining the team seven years ago as an Account Executive. She has progressed her career at FINN Partners Tr...

Benedict Montgomery

British Airways

Ben is a hugely valuable member of the British Airways Corporate Affairs team. He is one of the most knowledgeable, helpful and conscientious team members we’ve ever had in our Directorate, going above and beyond for colleagues and stakeholders every single day. He is able to work at a level significantly more senior than his years, an...

Erin Hayward

Virgin Media O2

Erin is an outstanding young communications professional who has achieved spectacular results at Virgin Media O2. From building new partnerships which secure wall-to-wall national media coverage to advising our executive committee on how to approach challenging situations and drive process improvements, she consistently pushes herself ...

Sadhbh O’Donnell

FINN Partners

Since joining FINN as an intern in 2019, Sadhbh has risen to become one of the most important senior members of the financial services and corporate team – both from a work and cultural perspective. She is loved by clients and colleagues alike – and has shown a real affinity for getting stuck into work across multiple disciplines and s...

Talia Shehadeh

Blurred

Talia has had a challenging year. She joined Blurred in February 2023 already with a mountain to climb. She joined a comms business with no comms experience, having previously been a management consultant. But on top of that, being half Palestinian, with family still living in the West Bank, she’s been under huge emotional strai...

Coldr

Coldr is a purpose-driven agency. Purpose guides not only our internal behaviour but every client relationship and campaign. Our niche is developing strategies that make the world more inclusive. From working with Lloyds Banking Group on inclusive entrepreneurship to supporting eBay’s collaboration with the Notting Hill Carnival, every...

Greenhouse Communications

Greenhouse was established 20 years ago, in response to a film by Tearfund about climate refugees. The stark reality that those who have contributed the least will be the hardest hit continues to drive us today. We are inspired and motivated to tell the stories of the people who are taking decisive action on climate change, from ...

Multicultural Marketing Consultancy

At MMC, our mission is to improve lives and reduce inequalities across multicultural communities. In the past 12 months, we have entered our "10X era," earning our seat at the planning table for pivotal campaigns shaping society, and delivering exceptional results. Our work spans critical issues, from health disparities ...

Wimbart PR

Wimbart is a leading specialist Public Relations and Corporate Communications consultancy with a focus on African technology and corporate PR. Founded in 2016 by CEO Jessica Hope, our agency has become the go-to hub for growth-stage companies, public bodies, and investment platforms seeking strategic global communications in Africa's b...

Words + Pixels

We set out with a vision to deliver responsible growth that ensures impactful work and a better agency experience for challenger brands, while nurturing the people that deliver these results. And we're proving it year after year. We're among the top 15 fastest-growing agencies in the UK, ranked 3rd in PR Week's new business table...

BOUTIQUE CONSULTANCY OF THE YEAR (<£3M TURNOVER)

Aduro Communications

Incorporated in 2012, Aduro’s first 10 years were all about quietly and consistently delivering client successes that changed attitudes and behaviours. So, with our second decade beginning in 2023, we knew it was time to show up as a much more mature player within the UK PR industry… and the moment to stand firmly and proudly in...

Fanclub PR

“At the point when I reach the end of my career, if I can look back and think – I helped make the world and the PR industry a better place – then; job done”. That’s what we tell people if they ask what we hope to achieve with this agency. You may disagree with us (in which case we may have already lost your vote as a judge, but hear...

Smoking Gun

Smoking Gun stands as a beacon of excellence and innovation, redefining the PR landscape outside London. Our remarkable financial growth, marked by a 37.5% increase in turnover and significant profit margins, underscores our robust market presence. We deliver groundbreaking campaigns for esteemed clients like Alton Towers and PG Tips, ...

Words + Pixels

While some agencies have become revolving doors of clients and team, the cost of disillusioned businesses and burned-out staff has always been too much for us. We set out with a vision to deliver responsible growth that ensures impactful work while nurturing the people that deliver these results. And we're proving it year after year. ...

Fight or Flight

Fight or Flight is a four-year old B2B agency that launched in April 2020 at the height of the COVID-19 pandemic. In the last 12 months, the Soho-based firm’s relentless focus on B2B creativity has driven year-on-year revenue growth of 34 per cent – from £3.4 to £4.5M – and unlocked new briefs from leading brands including AMEX GBT, Ex...

HAVAS Red

In four short years, HAVAS Red has become one of the UK’s fastest growing and most acclaimed communications agencies. From the outset, we were determined to offer something genuinely different to the market. Now, having built a formidable 62-strong team, won 40+ clients, and clocked up annual turnover of more than £6m in 2023-24, we’ve...

Ready10

Ready10 is a stand-out industry success story since launching in 2016 and we’ve just completed our most successful year to date. We aim to deliver best-in-class PR via our Hearts, Minds & Bottom Lines approach. We work for the likes of McDonald’s, Paddy Power and Mars Wrigley with new business wins in the past year that include First B...

The Romans

What a ridiculous twelve months! The year we got got properly bigger (without getting boring).

Tin Man

Tin Man has always been proud of its fierce growth, steadfast agency culture and enviable industry reputation for doing exceptional work. And in an economically unpredictable year, in which we celebrated our 10th birthday, headed for £5m revenue and moved into a swanky new office, Tin Man continued to shine. 2023 was our...

FINN Partners

FINN Partners, a distinguished global agency, excels through exceptional financial performance, client retention, and innovative strategies. Founded in the UK in 2013, the firm has grown to 244 professionals across EMEA, achieving a 25% revenue increase in Europe to £17.4 million. Despite challenges, overall EMEA fees grew by 18% to £1...

Hawthorn Advisors

It has been a landmark year for Hawthorn Advisors, celebrating our 10th year in business and exceeding £10m in revenue. We have grown at pace, driven by our relentless commitment to delivering results for our clients, by consistent innovation and by our focus on creating a dynamic and entrepreneurial ideas-based culture in which collea...

Hope&Glory

We had a cracking year. Simple as that. Our run-rate was 34% up in March 2024 on April 2023 and we’re set-fair for another year of growth. We grew to £12.7 million and remain a pure-play consumer brand agency. We're generally regarded by our peers in the industry as amongst its most creative agencies. We were the most-awarded acc...

Smarts

It’s been an exceptional year for Smarts, as we continue our ambition to be one of the leading global culture-first communications agencies. Over the past 12 months we’ve ?Launched our new #CreatorHub influencer offer, ?Opened a new office in Amsterdam; ? Become a B Corp, together with our friends at MSQ; ?Devised one of the UK’s “most...

Taylor Herring

Taylor Herring delivers game-changing PR results for brands that want to stand out from the crowd. We’re known for big, bold, fame-driving campaigns that capture the imagination of the press and public alike. In 2023 we were all hoping for an easier year. Instead, the cost-of-living crisis and global conflicts led to increased u...

Golin London

There is an infectious energy at Golin to deliver work that not only drives us forward, but the industry forward. To not just have a seat at the marketing table, but to be at the centre of it. All while staying true to our values and ambition to build a supportive, inclusive workplace where all careers thrive. In 2023, we invested in n...

Ketchum UK

Ketchum UK has embarked on a transformative journey, defined by innovation, resilience, and an unwavering commitment to excellence, solidifying our leadership in both people and client domains. Celebrating our centennial year in 2023, we achieved remarkable success with 44% growth among our top 10 clients, and focused on achieving tang...

MHP Group

“In the Age of AI, Specialisation Wins”: Investing in Creativity, Strategy, and Deep Expertise Overview: This year was transformative for MHP Group, marked by a major acquisition, key senior hires who helped us build new capabilities and new consultancy IP. In a tough environment, we delivered organic growth, and delivered record...

MSL UK

This year, we’ve done things differently. Since 2021 we’ve been on a journey to reinvent who we are. We’ve evolved our offer, our culture and values, our polices and hired new leadership. We’ve been constantly flexing to meet the needs of future and current employees and continue to do so. This year we’re doubling down on progressive c...

Ogilvy PR

In 2021 we redefined Ogilvy PR with our new positioning. In 2022, our work delivered that promise. And in 2023, after TWO years of double-digit growth we did it again. Our biggest, best and brightest year ever. Growing for the third year running, Ideas Others Can’t became ideas, campaigns, impact, teams and growth others can’t. ...

W Communications

While other entries will inevitably tell the same tale of economic doom and gloom, ours is a refreshingly positive success story of transformative employee empowerment, unwavering client commitment and overall outstanding performance. In a typically restless move, in its 15th year of Founder ownership, W bravely pursued a strategy of d...

American Express UK

This small team is tasked with delivering Amex’s external PR, internal communications, social media and community giving in the UK. The business value they generated included a more positive external narrative, a significant uplift in prospect consideration, increased engagement with colleagues and a tangible impact for good causes. Th...

BUPA Global India and UK

The Bupa Global, India & UK External Relations team is a small and mighty team of six, responsible for protecting and promoting Bupa’s reputation. Bupa serves millions of customers and employs 23,000 dedicated, caring people across six businesses; Bupa UK Insurance, Bupa Global, Bupa Dental Care, Bupa Care Services, Bupa Health Service...

Deloitte UK

Deloitte is a leading professional services firm that employs over 27,000 people in the UK. Our central in-house External Relations and PR team, consisting of 15 professionals, works closely with senior leaders and experts across the firm to enhance and protect Deloitte’s reputation. The team is structured to align to both the media en...

Emma — The Sleep Company

Emma is the world's largest D2C sleep company, and its in-house PR & Communications Team is on a mission to make Emma the world's best-known, most-trusted and preferred sleep brand. This team of eight has already delivered significant impact since starting out in 2022, and continues to expand its scope and ambition while consistently d...

Sage

This year for Sage has been all about developing our brilliant team so that we can deliver on our objective of changing our reputation from a traditional company to a leading provider of innovative technology for small and mid sized businesses. We have achieved this by giving the team significant opportunities to develop their skills a...

IN-HOUSE TEAM OF THE YEAR (PUBLIC/THIRD SECTOR)

Anchor, housing and care provider

The social care sector faces ever-deepening strain and the nation is increasingly fearful of what their later life would look like. Needing to reassure the nation while empowering residents/colleagues, Anchor’s integrated strategy aligned with business-critical objectives. We achieved 587 media hits (OTS: 572,134,784) and a 9...

Cancer Research UK

2023/2024 was a record year for the Communications team at CRUK with big, impactful campaigns landing almost monthly. From influencing the Government with our#SmokeFreeUK campaign, to announcing the King as our Patron; continuing activity with the BowelBabe Fund launched in memory of Dame Deborah James, to raising £20m alone through Fa...

England & Wales Cricket Board

For the past two years, cricket has been under the spotlight over racism and discrimination, operating against a challenging backdrop. As a result, from a communications perspective we have had to focus a significant amount of our time dealing with issues and reacting to events and allegations, rather than being able to unapologeticall...

Information Commissioner's Office

Data protection is a pretty dry subject. Have you ever tried mentioning it at a party? But the truth is, data protection isn’t about technology, robots or spreadsheets – it’s about humans. And that is the secret to our comms success at the Information Commissioner’s Office. We make people care about it. We cut through the noise ...

Material Focus

Material Focus has a tiny PR team that has helped take a critical environmental issue - ewaste - from zero awareness to having a UK and global reputation in four years. The quality of the coverage has been phenomenal with numerous headline stories across the BBC, Guardian, ITV, Sky, and double-page spreads. And it's not just been about...

Pregnant Then Screwed

Pregnant Then Screwed is a charity and campaign group that is on a mission to end the motherhood penalty. Pregnancy and maternity discrimination affects three in four pregnant women and mothers across the UK (EHRC), with one in nine being forced out of their jobs. Of these 54,000 women each year, only 1% raise a tribunal claim, given t...

B2B CAMPAIGN

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CITY & CORPORATE COMMUNICATIONS

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HEALTHCARE: ETHICAL & OTC CONSUMER

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MARKETING COMMUNICATIONS: CULTURE, MEDIA, SPORT AND TRAVEL

MARKETING COMMUNICATIONS: LEISURE AND HOSPITALITY

MARKETING COMMUNICATIONS: HEALTH, BEAUTY, RETAIL AND FASHION

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