The Entry Kit is your bible! Everything you need to know is in there - cover off all the criteria- you have to demonstrate you have achieved all points
It might sound simple, but choose which category you enter into wisely, and make sure you’re hitting all of the entry criteria.
Start your entry with a bang and make your entry stand out! Get the first two pages right and keep the judges engaged. What is it that makes you different? Why do you do what you do? What do you stand for? Make your entry really jump out of the page.
Work closely with your clients if you’re entering a campaign with them. Work with them and show why winning would benefit them - getting their buy in will make a real difference to your entry.
Always include the results of your campaign. Results aren’t always about engagement and social media reach but instead about how have you changed people's behaviours, brought about change and made an impact. Showing outcomes of this is really important - don’t forget to include tangible results and to put all numbers in context.
Include key information on your entries, including financial information. Don’t worry - all entered information is kept strictly confidential.
Break from the norm of the PR world - let the people that work for you tell the story
Give yourself time to make your entry the best it can me
Think outside of the box - Prove your work matters & is needed
Think hard about what category you’re entering into - is it most appropriate for what you have achieved? Make sure to tailor your entry to the category and entry criteria.
See what people actually feel about you - let that ring true!
Be simple, effective, creative - the judges see multiple people a day so make sure you stand out