PRWeek Awards, the most prestigious awards in the industry

The most prestigious awards in the PR industry

PRWeek Awards continue to set the undisputed benchmark for excellence by celebrating the UK’s most boundary-pushing individuals, teams, and agencies delivering world-class creativity and results.

Widely regarded as the best awards in PR, we pride ourselves on having a judging panel of 100+ industry experts from leading global brands and the best agencies in the UK.

We know it has been a challenging year defined by significant industry shifts and changing landscapes, making excellence the only constant. Now more than ever, it is vital to recognise that the power of a brilliant idea and the resilient people behind it.

Whether your campaigns were led by a global network or a dedicated team of three, if your work showed boldness, sharp strategy, and undeniable results, you belong on this stage. Entering the PRWeek Awards is your opportunity to recognise that success and celebrate the exceptional work of your team over the past year.

First entry deadline: Thursday 26 March 2026

Campaigns

B2B CAMPAIGN

ENVIRONMENTAL PURPOSE CAMPAIGN

INTEGRATED CAMPAIGN

INTERNATIONAL CAMPAIGN

PR EVENT

SOCIAL PURPOSE CAMPAIGN

BEST USE OF A CELEBRITY(IES)

BEST USE OF CONTENT

BEST USE OF CREATIVITY

BEST USE OF AN CONTENT CREATOR

This category will award the most effective, innovative and creative campaign that uses one or more content creators to achieve its aims. The idea must be PR-led, although we will not exclude entries that involve payment or other incentives to the creator(s); however, please detail these in your entry. Judges will be looking for details of how the influencer marketing element was incorporated into other parts of the campaign and clear evidence that the goals had been reached or exceeded. This includes outcomes rather than merely social media analytics data. For the benefit of this award, we are defining a content creator as an individual or group that has become influential off the back of their own social media platform or platforms. It excludes anyone with pre-existing fame (eg: actors, sportspeople, reality TV stars).

BEST USE OF PLANNING, STRATEGY AND EVALUATION

BEST USE OF A SMALL BUDGET

CITY & CORPORATE COMMUNICATIONS

FINANCIAL SERVICES

HEALTHCARE: ETHICAL & OTC CONSUMER

INTERNAL COMMUNICATIONS AND EMPLOYEE ENGAGEMENT

ISSUES AND REPUTATION MANAGEMENT

MARKETING COMMUNICATIONS: AUTOMOTIVE AND TRANSPORT

MARKETING COMMUNICATIONS: CULTURE, MEDIA, SPORT AND TRAVEL

MARKETING COMMUNICATIONS: LEISURE AND HOSPITALITY

MARKETING COMMUNICATIONS: HEALTH, BEAUTY, RETAIL AND FASHION

NOT-FOR-PROFIT

PUBLIC AFFAIRS

PUBLIC SECTOR

TECHNOLOGY

This award will be given for the most effective on-going business or consumer campaign or one-off project undertaken by or on behalf of a company operating specifically in the technology sector (this includes but is not limited to the AI, Metaverse and Web3). The judges will note campaigns that focus on sustainable issues in this market sector.

People, Consultancies & Teams

NEW CONSULTANCY OF THE YEAR

YOUNG PR PROFESSIONAL

This entry is open to any UK-based PR or public affairs professional under 30 on 21 October 2026

CEO OF THE YEAR

SPECIALIST CONSULTANCY OF THE YEAR

Built Environment
Charity
Financial Services
Healthcare & Pharma
Luxury
Sport & Entertainment
Sustainability
Technology
Travel & Hospitality

This category is open to any PR consultancy whose business is concentrated on a specific sector, whether an industry sector, a market segment or a PR discipline. Judges will be looking for evidence of market share and financial growth, client list growth and client retention, understanding of market and PR innovation. Please include: Date of incorporation, annual income, numbers employed (split executive and support staff ), client list and two years’ fees and profit data. Agencies will also be commended for their dedication to diversity. Please outline the proportion of employees who are women, and who are black/ Asian/or of other minority ethnic background, both across the company and in senior leadership roles. Please also outline any initiatives in place to encourage under-represented groups, and information on the agency’s flexible working policies to help staff work part time.

The specialisms available to select from are: Built Environment, Charity, Financial Services, Healthcare & Pharma, Luxury, Sport & Entertainment, Sustainability, Technology and Travel & Hospitality.

If you feel your specialism is missing from this list and you would like to suggest an addition, please contact [email protected]

BOUTIQUE CONSULTANCY OF THE YEAR (<£3M TURNOVER)

SMALL CONSULTANCY OF THE YEAR (£3M-£8M TURNOVER)

MID-SIZED CONSULTANCY OF THE YEAR (£8M-£20M TURNOVER)

LARGE CONSULTANCY OF THE YEAR (>£20M TURNOVER)

IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)

IN-HOUSE TEAM OF THE YEAR (PUBLIC/THIRD SECTOR)

"We entered the awards to celebrate a really incredible and challenging year for the team. We wanted to cut through the noise, something we all felt we achieved this year. The highlight of the night was being able to scream when our name was called out by the judges, especially after all of the work we did to present to the judges. The best awards in the industry, if you are thinking of entering, definitely do to get the recognition!"

Joshua Drew, Media Relations Manager, Electrical Safety First and 2025 winners of In-House Team of the Year (Public/Third Sector)

"This was my first event so getting to see it and be a part of it all was amazing. It’s such a great night and it was fun going up on stage. We couldn’t be happier with the result."

Alex, Senior Account Executive, & Daniel Assistant Account Executive, W Communications

Position yourself at the top

With the PRWeek stamp of approval these awards make you stand out from competitors and solidifies your position as a leader in PR.

Recognition

Enter and demonstrate to your team that their hard work deserves recognition and an award.

Client relationships

The PRWeek Awards enhances your companies profile to help you attract a high calibre of clients.

Celebrate

Celebrate your team's hard work by bringing them to the event that benchmarks excellence across the sector.

Be the best

Be voted as the best by our panel of industry leaders who bring unmatched expertise and reward only the best.

Attract new talent

An award-winning company draws the best in the industry, making it easier to attract top-tier talent eager to join your team!

"We're very proud to launch the 2026 PRWeek Awards, a the start of a fifth decade for PRWeek itself. Recognised as the most prestigious awards in the PR and communications industry, the PRWeek Awards showcase the industry’s best talent through a rigorous judging process. After a record-breaking 2025, we're confident this year will surpass it. We select top professionals and rising stars as judges, and once again, we’ll visit agencies and conduct live interviews for the Gold Award categories. Despite obvious challenges politically and culturally, the drive for excellence continues and it's looking another good year for the world-leading British comms sector. I look forward to reading your entries and making 2026 the most successful year yet!"

Danny Rogers, Editor In Chief, PRWeek UK & EMEA.

You’ve had a cracking night out, you’ve picked up an award, you’ve slept off the celebrations, but do the people that really matter know you’ve won big?

We’re here to help. We want to get your win out there, to the audience, in front of prospective clients (and competitors!).

That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.

WHAT'S INCLUDED IN THE AMPLIFICATION PACKAGE?