Rebecca Holmes

Creative Strategy Director , Cirkle

Rebecca started her comms career in the Third Sector, using culture led storytelling to cut through brand campaigns and the news agenda - creating campaigns that gained significant social traction and worldwide coverage. Over the last decade she has worked as a Social and Digital Director at multiple agencies, in addition to freelancing as a Creative Strategist. While Rebecca began in social and digital, she has a passion for earned reach and a channel agnostic viewpoint, driving the adoption of a story first approach across Cirkle's portfolio of clients. She has worked on a number of brands such as Birds Eye, Dulux, Greggs, The AA, Peperami, Samsung, Tim Hortons, Dreams & PepsiCo - creating creative strategies that ladder up to impactful and iconic brand stories.