50th Anniversary of Women’s Admittance to the Trading Floor
Agency: Edelman Smithfield
Client: London Stock Exchange plc
The campaign included the commissioning of research exploring the economic impact of women in the City over the past 50 years, extensive media outreach and an iconic London Stock Exchange market open event attended by two of the original cohort of women from 1973. The campaign achieved widespread UK national media coverage and pick-up across all major financial services focused outlets, strong social media engagement and senior level attendance at the event including over 20 CEOs.