Women’s health is more critical than ever, so Hologic, a global medical technology company, sought to effect change. Because ‘what gets measured, gets acted upon’, it created The Hologic Global Women’s Health Index, the world’s first and largest data set of women’s health. Our challenge was to raise awareness amongst influential UK stakeholders and media. By deepening the data, segmenting media angles, and through rich storytelling to elevate women’s lived experiences we were gained mass attention. The launch dominated national media with 120+ articles, becoming the lead healthcare story for 3 days and over 100+ stakeholders attending a launch event.