A Shave Too Close

Lloyds Bank

Agency: Grayling

It’s not every day that a trip to the barbers can help protect you against fraud; but that’s exactly what Grayling did for Lloyds Bank. Against the backdrop of increased fraud during Covid-19 where monetary losses totalled half a billion+, Lloyds Bank set out to continue its mission to fight fraud. Lloyds Bank teamed up with Johnny’s Chop Shop for a hair-raising social experiment like no other. This campaign motivated real behaviour change. 79% of men who saw the campaign thought twice about what they post on social media and 25% actively changed their profiles to private to protect themselves.