Azeem Rafiq anti-racism in cricket campaign


Client: Azeem Rafiq

Powerscourt co-ordinated Azeem Rafiq’s campaign to expose bullying, hatred and institutional racism in cricket. Our strategy was simple – to be relentless and honest.

Azeem credits the consistent media pressure for the success of this campaign and describes our support as “invaluable”. The work went far beyond press support, however, because we had to help him navigate Westminster, protect him from vicious and unfounded personal attacks, while constantly protecting his mental health. With our help, Azeem’s courage has led to a complete overhaul in the sport’s approach to bullying and racism. Future generations of aspiring cricketers will benefit from his campaign.