As Covid-19 ensured, we protected our brand with unwavering resolve; demonstrating Barclaycard’s pivotal role during crisis.

We elevated our data as the bellwether on consumer spending, created a Barometer to pulse-check economic recovery, uncovered the ‘Age of Insperience’ and ‘Super Subscriber’ consumer trends, and won customers direct from coverage.

Through resilience, determination and at times, a little luck, we delivered record-breaking results, unlocked budget, wowed stakeholders, and crucially, positioned Barclaycard as the authority on payments. And we achieved all this alongside embedding new team members, new agencies and while working remotely all year.