Chien' - The Scent of Tanya Bardsley

Agency: COW
Client: Missing People Search Dog Heroes

Search Dog Heroes is a new scheme to help find vulnerable people, such as those living with dementia, based on a person's scent. However, media had told Missing People it was a non-story.

Working with practically zero budget, we played on the idea of scent and recruited reality star Tanya Bardsley to subvert a typical celebrity trope: the personal fragrance. In a classic shock and reveal, Tanya stunned her Instagram followers when she announced her first personal fragrance, 'Chien' (French for 'dog'). Her second post revealed the real purpose behind her launch and the significance of capturing personal scent.