Christina is a committed ambassador to people from under-represented/under-privileged backgrounds. She persuaded big pharma to think differently about using buzz words like ‘diversity’, challenged perceptions of the different communities they serve, and enhanced their campaign reach. An active member of the UK Black Comms network, People Like Us and BME PR Pros Mentorship Scheme; Christina can draw on first and second-hand experiences, observations, and analogies to shift beliefs and behaviours. Her integrity wins over clients and allows her to be an exceptional role model to those around her. 90TEN is privileged to have this young game changer on the team.