As well as the year of COVID-19, 2020 was the year of the dog. The nation faced a 'puppy pandemic' and Dogs Trust were ready to respond with help and advice. The charity also launched a new campaign based on modelling from the 2008 recession to establish why it was important to support the charity, and to help dog owners in need. This was against the backdrop of needing to communicate changes in their services and keeping their 1500 staff safe and informed. The team did a cracking job resulting in shifts in awareness scores and income.