E-scooters: A Silent Menace

Tin Man

Client: Guide Dogs

E-scooters are fast, fun and exhilarating. Road safety campaigns historically are NOT. For our client, Guide Dogs, we had to reveal the genuine danger they were causing to some of the most vulnerable in our society - the visually impaired.

Introducing E-Scooters: A Silent Menace…a shocking social purpose campaign centred on the UK’s first ever crash testing of e-scooters. Think dramatic collisions, dummies flying through the air, and loud thuds as they landed in crumpled heaps…this not only made for emotive video content but also proof that e-scooters hitting a human at just 15.5MPH can be fatal.