Client: World Animal Protection
Tasked with a developing a low-budget COP26 campaign on the cruelty of factory farming, Cow went back to childhood. Introducing the Factory Farm Play Set, a hyper-real adaption of the traditional children’s toy. They then staged a social experiment to see what happened when young children were confronted with a modern farm and if they could fix it.
Closing with the line ‘If children can see factory farming is wrong, why can’t we?’, the campaign generated widespread national and global coverage and organic social share across several months and is the most successful campaign World Animal Protection has ever done.