Flip the CONtext


Client: Financial Conduct Authority

Each year one of the big challenges is to find a new and engaging way to warn about pension scams and to ensure we keep the momentum with media to get this story out to the audience, helping to challenge their misplaced confidence that they won’t become a victim. By flipping con contexts on their head, and providing supporting stats, psychological insights and helpful advice, we kept the conversation going for another year. It led the news agenda on launch day, reminding our audience it was a threat relevant to them, and encouraging them to take action to be ScamSmart.