9/10 people working in comms experience poor mental health and 7/10 experience stress. Fox&cat saw an opportunity to market itself with a clear agency mission: to help its clients to both deliver and thrive under pressure.

12 months on, and it’s disrupted the agency model with ADAPT, helped four clients deliver under pressure, smashed its financial forecasting, emersed itself in ESG and received industry-shaking feedback around its vehemently purpose-driven mission and social-purpose campaign Under the tree. Fox&cat is an agency truly championing mental health in comms not just for its clients, but also for the industry as a whole.