Get Fair About Farming

Client: Riverford Organic

The behaviour of supermarkets and suppliers are driving British farmers to the brink. Riverford took action with the #GetFairAboutFarming campaign resulting in a Parliamentary debate and unmissable media headlines.

Riverford’s campaign lobbied for tangible change in the face of an issue which not only threatens the fabric of British farming but affects every consumer that has ever shopped at a supermarket. #GetFairAboutFarming pressured the government to hold retailers to account and sought to bring about lasting change in the way our food industry operates.