Agency: Words + Pixels
Lime is the UK's leading e-bike and e-scooter provider, but as the business grew, it needed to focus on educating riders about safety and the benefits of alternative urban transport. Research revealed that one in five cyclists avoid helmets due to hair concerns, leading to less eco-friendly transport choices. To address this, we launched the world's first Helmet Hair Salon at King's Cross Station, providing free hair styling sessions and advice for the fashion-conscious and environmentally aware. 86% of people that saw the campaign said they would wear a helmet in future.