Hot Motor Bottles

Agency: Hope&Glory
Client: Dacia

We positioned Dacia as the great-value-no-hidden-costs brand by “trolling” our competitors. When BMW and Tesla announced that they would charge a subscription of features already included in customer’s cars, we had the perfect riposte.

The campaign prompted a 31% increase in web traffic on launch day, an 11% increase in social traffic and a 47% increase in visits to Dacia dealerships. Twelve sales can be attributed directly to the campaign – which means we delivered x20 return on investment with our humble Hot Motor Bottles.