I Came By Train

Agency: Hope&Glory and Mother
Client: Trainline

We needed a campaign that encouraged younger people to take the train, particularly as commuting habits have shifted.

We came up with #ICameByTrain: a multi-layered campaign that put Trainline at the heart of sustainable travel and our audiences’ news and social feeds. The campaign led a 37% uplift in 16-34 rail sales and a 42% uplift in Trainline app usage. The brand has become the Number One Travel brand for youth according to Voxburner research.