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It's Coming Home
Tangerine
Client: Specsavers
And thanks to one clever, perfectly timed billboard (which was actually just a simple mocked up image posted on Twitter) it certainly came home for Specsavers. Far from being a one-hit wonder, this seemingly simple tweet was part of a sustained Euros reactive strategy, a creative use of media which extended beyond the realms of Twitter, across press & OOH bringing huge value to the Specsavers brand and joy to millions.