Logan Roy Opens the Markets

Agency: NOW and London Stock Exchange with Hope&Glory

We made fiction a reality as we arranged for Logan Roy to open the Market at the London Stock Exchange’s balcony to launch the final season on NOW.

There were over 100 pieces of coverage across broadcast, print, and online titles. These included no fewer than 16 pieces of national media coverage dedicated to the stunt. Critically, NOW saw a 25% increase in Entertainment subscribers the week of this campaign versus the week prior. There has been a 41% increase in NOW viewership of the most recent season when compared to the season before.* * final paragraph not for publication