Long Live The Local


Agency: One Green Bean

Long Live The Local campaigns to support British pubs. Post pandemic, five a day were closing for good, due to financial pressures. Our aim was to ensure that Beer Duty didn’t increase in the March 2021 budget, to safeguard the future of tens of thousands of pubs. With the help of pub owner Jodie Kidd, we unleashed a high impact lobbying campaign, which resulted in close to half a million coverage hits, including hard-hitting interviews on both BBC News & Sky News. Most importantly, Rishi Sunak froze Beer Duty and referenced Jodie’s lobbying both in the media and in parliament.