Make Money Equal

Third City

Client: Starling Bank

Make Money Equal is a change-driving campaign which has readdressed how women and money are portrayed in the media…

Third City was asked to showcase how Starling is a fairer financial partner than many legacy banks. To do this, we tackled one finance-related issue head-on: redefining how women and money are represented in the media. We created a brand new image library which did away with outdated, demeaning stock imagery often used across print and online titles. The campaign has led to publishing behemoths such as the Telegraph and The Guardian using new, empowering images of women and money.