Meme-ingful Connections

Agency: John Doe Group
Client: Tinder UK

Tinder is the biggest dating app in the world, and 1 in 5 users identify as LGBTQIA+. However, the brand was not perceived by Gen Z as an inclusive space for queer people. The brand briefed John Doe to deliver a digital comms campaign during Pride that would help them shift this perception and show that the app is a fun, safe way for queer communities to find like-minded connections.

John Doe Group not only smashed the brief, we did so with real meme-ing.