Menopause Monologues

Agency: Ogilvy/The Pharm
Client: Boots UK

Boots took a traditionally taboo subject unnecessarily tainted with secrecy, and leveraged multichannel communications, and comedy, to generate an emotively powerful conversation – to create a campaign that went beyond the headlines.

By working with six famous women we created Menopause Monologues, relatable stories anyone can watch to understand that everyone’s experience of menopause is individual, using emotive language to challenge the taboo of menopause and breakdown associations with shame and secrecy.