More Pixels, Epic Details

Agency: FleishmanHillard UK
Client: Samsung

These days everyone thinks they’re Annie Lebovitz. 12mb cameras or less come as standard and take serviceable photos, so how much better can one phone camera be from the next? [spoiler: a lot better]

When Samsung launched its 200mb pixel camera with ISOCELL HP2 image sensor technology, we knew talking specs and pixels in the abstract doesn’t engage consumers. We had to show just how epic 200mb photos could be, by getting our toughest crowd – influencers – on-side. If they would agree to 200mp images being share publicly, without any post-production, we knew consumers would have a reason to believe.