Mount Recyclemore

Fanclub

Client: musicMagpie

As the G7 Summit dawned in June 2021, a giant recreation of Mount Rushmore, dubbed Mount Recyclemore, depicting the seven leaders of the G7 was unleashed on the world’s media. Made from approx 12 tonnes of discarded consumer technology, its aim was to raise public awareness of the growing problem of e-waste and put re-commerce expert, musicMagpie, at the heart of the conversation.

Result? World-wide fame; 38% of tech trade-ins on musicMagpie were first time users; 20% recall amongst UK adults; Mount Recyclemore has secured a residency at The Eden Project, where the legacy will live on.