One's (still) Lovin' It

Agency: Ready10
Client: McDonald's

We convinced McDonald’s to celebrate a right royal year by changing its iconic tagline to “one’s lovin’ it” and rescored the five-note jingle with the Royal Philharmonic Orchestra, delivering a multi-channel campaign across TV, radio, press, outdoor, CRM, social, and in-store with PR in its bones. But it wasn’t quite over…

…because every good performance deserves an encore, right? Only a few months later, the King’s Coronation gave us another chance to engage old fans, reach new ones, and again bring two iconic British institutions together in a way few brands truly can.