Period Crunch

Agency: COW
Client: Intimina

Research revealed that women are still too uncomfortable to talk about periods and period health with family. 77% of women have never talked about it at a place where the household regularly sits together to talk: the kitchen table.

Introducing Period Crunch from Intimina, the taboo-busting breakfast cereal specifically created to bring period conversations into the open. The uterus shaped cereal flakes and branding were created by the team at Cow and distributed to media, becoming a global talking point on social. Many male traditionalists were triggered, none more so than Piers Morgan who ate a bowl live on TV.