Pizza in the Post

Pizza Pilgrims

Agency: W Communications

Alongside Brothers Eliot and Pizza Pilgrims, we transformed an issue like no other (a £20m COVID-stricken pizza restaurant empire that couldn’t serve the public) into a reputation-defining hospitality superstar simply by turning pizza delivery on its head. Our ‘Pizza in the Post’ concept went on to match the income of five of their restaurants combined as well as receiving the combined praise of the industry for introducing the UK to the now much lauded and revenue- rich ‘makeaway’ category, plus in the ultimate reputational accolade, James and Tom became the poster boys of Rishi Sunak’s economic recovery plan.