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Play-Doh Parenting is Messy
Agency: PrettyGreen
Client: Hasbro
Leaning into a negative brand perception is always brave. Play-Doh’s Parenting is Messy campaign spoke to 1.2m ball-dropping parents putting an arm them saying mess is normal and perfection is over-rated. Parents loved it and Play-Doh’s SOV grew by 57% YoY versus competitors.