Project Heid: a new form of ‘graphic design’

Agency: W Communications
Client: Endura

For relatively unknown cycling brand Endura, W Communications boldly transformed trauma in the name of communicating complicated helmet technology. Featuring four real life brain injuries, authentic CAT scans and doctor’s neurological notes, our highly creative take on ‘graphic design’ resulted in a category defining triple digit sales spike. Medically credible from beginning to end, ‘Project Heid’ powered one of the brand’s most successful product launch in years and represented our partner, The Brain Charity’s most successful awareness campaign in five years.