Propertymark faced a crisis in reputation and decided to restructure its reputation management radically, creating a new in-house PR team from scratch. In just 12 months, the team have fulfilled and exceeded three core objectives, turned sour relationships into friendships, all whilst securing 96% more coverage at a 52% saving in cost allowing the organisation to reinvest in other areas of the business, creating tangible effects on the ground. The new team have received praise and thanks from the very outlets that would write damming narratives. The team is a shining example of the ripple effects of well executed PR.