Save Earth's Skin

Agency: Red Consultancy
Client: Weleda

Soil health is critical…a third of the world’s soil is degraded, threatening global food supplies, causing species extinction and increasing carbon emissions.

Weleda, the original green beauty brand wanted people to join them in becoming activists for healthy soil. So Red Consultancy created the analogy of soil as the ‘skin of the earth’ and treating soil as you would your own skin. Widespread editorial and social buzz helped increase sales of Weleda’s soil-friendly products, which in turn fund soil health initiatives.