Client: Post Office
Eight million people rely on cash daily – many of whom are the most vulnerable in our society. This campaign tackled this head-on. Great content was viewed more than three million times, leading to nearly 10,000 letters to MPs. The Banking Framework was re-signed, meaning cash deposits and withdrawals would continue through the Post Office right across the country. And the Government announced legislation to enshrine access to cash in law: for those that need it the most.