Saw This, Made This

Agency: Bombay Sapphire for Ogilvy PR

Bombay Creativity has been at the heart of Bombay Sapphire for over 30 years. This year, the brief was simple but ambitious: get people to engage with their creativity - on a global scale - with an integrated, digital first campaign. The result was ‘Saw This Made This’ an epic eight month campaign that involved visionary film director Baz Luhrmann; the world’s first ultra-realistic AI robot artist and more than 6,000 creative submissions from five continents around the world. The aim of the campaign? – to demonstrate that creative inspiration can be found anywhere, if you only stop and look for it.