Agency: Bombay Sapphire for Ogilvy PR
How do you inject fresh creativity into a well-trodden seasonal event like Easter? We headed into our first Easter with new client, Cadbury, determined to make it their biggest yet. Each hero product needed its own moment in the spotlight and with a portfolio of over 70skus, this was no mean feat. Our carefully orchestrated campaign contained distinct earned-media moments for World Wide Hide, Crème Egg (including a surprisingly delicious brand partnership) and the return of retro shell eggs – all underpinned by a very hardworking press office. The results were 1.5k pieces of coverage and a 6% uplift in sales.
