See My Pain

Agency: Golin X McCann
Client: Nurofen

Women are more likely to experience pain, they’re

also less likely to have it taken seriously by HCPs with nearly half (48%) of adults saying there is a ‘gap’ in the identification and treatment of pain between genders. Not through malice, but ignorance and unconscious bias. See My Pain brought the Gender Pain Gap into focus, helping consumers and HCPs understand pain bias through unignorable data and imitation products and brand action. A powerful combination of paid, consumer PR and HCP engagement to raise awareness of and tackle the gender pain gap.