Solve for Tomorrow: Art Imitating Life

Agency: Taylor Herring
Client: Samsung

A picture is worth a thousand words, so picture this: a series of classical artworks digitally reimagined to depict societal problems in 2022.

Constable’s The Haywain modified to show a barren, scorched earth landscape; Millais' Ophelia floating down a river now filled with plastic bags; and Lowry’s iconic ‘Coming Home from the Mill’ reconfigured to show a single worker returning home... Our reimagined gallery inspired Gen Z and drove record sign ups to Samsung’s Solve for Tomorrow Competition, which has a challengingly high barrier to entry. Moreover, it generated over 120 pieces of earned coverage