Agency: Alpaca Communications

Many inner-city young people that Snow-Camp work with have been involved in knife crime and the charity wanted to do something about it. Practicing mindfulness is proven to reduce gang-violence and our youth led focus group told us ‘we don’t know how to deal with how we feel’. But how do you get ‘at risk’ young people in the UK to actually try mindfulness? By creating the world’s-first mindfulness drill track. The lyrics of the track taught and promoted mindfulness techniques. Over 600 young people signed-up for free mindfulness classes and schools use the track as anti-knife crime teaching material.