Choose Carton


Client: Tetra Pak

Our 2021 Go Carton campaign inspired consumers to make a small decision that has a big impact, persuaded food and drink producers to opt for cartons, and convinced policy makers that cartons should form a central part of waste and recycling policies.

78% of food and drink producers now say they’re considering repackaging into carton, a major supermarket deal to put organic own brand milk into cartons was won, and a government decision to include cartons as a core material stream in plans for more consistent household recycling collections was secured. Now, more sustainable packaging will be chosen and recycled.