The (BIG) Soup that stole Christmas

Client: Heinz UK

This campaign supported one of the UK's most beloved and iconic FMCG brands, Heinz, with the marketing of a product that faced delisting. A nimble and timely product innovation - Heinz Christmas Dinner Soup - made for a mouth-watering campaign that made a humble tin of soup Big news. Media awareness from the innovation and resulting campaign drove a 14% week on week sales increase for the Big Soup range and a 2108% month on month traffic increase to heinztohome.co.uk.