The Chat: the UK’s first WhatsApp drama series

Agency: W Communications & BMB
Client: Breast Cancer Now

For Breast Cancer Now, W Communications and BMB created an innovative ‘UK first’ to provoke a much-needed conversation around breast cancer diagnosis. Dramatising the chaotic and heart-breaking reality of a diagnosis, our group message WhatsApp drama series commanded 23 minutes of Women’s Hour airtime, caused GMB presenter Ranvih Singh to well up live on air and most importantly saw the charity’s biggest ever increase in personal support enquiries online.